The great temptation is to add more to our business narrative.

We’re afraid that if we don’t mention every last little additional detail, we’ll fail to attract the last little potential customer.

That’s like adding bling to an elegant suit – detracting and self-defeating

Simple is better because extra is superfluous.

This is because a straight-forward uncomplicated but elegant story makes it much more likely others, including your own people, will understand, remember and retell the core component of your product or service offer.

So, if you’re tempted to add…resist.

Instead look to subtract from your story and remove the unnecessary fat.

Less is more, because more is less.

Keep your story lean and keep your story fit for purpose.

(And if you’d like help in simplifying, and hence clarifying, your message, give Punchline a call)