Tag Archives: humour

Should we inject some humour with our Covid vaccine?
Should we inject a dose of humour along with the Covid vaccine?

If it’s good enough for Taiwan, should New Zealand adopt some of the same ‘funny’ medicine?

Taiwan has, for almost a year, adopted a Covid-strategy of “Humour over Rumour”. Within 20 minutes of false Covid news, the island’s government social media team rebuts and replies in a humorous way. 

It works on the premise that humour spreads virally more quickly than fake news.

Well…given the anti-vaxxxxxxxxxxxxx cohort, would lightening up some of the messaging around the Covid vaccines be additionally useful along with the ‘informed choice’ narrative?

Trying to deal head-on with the distortions and fear-mongering of those who oppose such a jab is a thankless task.

By using devices such as parody, satire and pastiche we can reframe the argument, subtly go “yes, but” to the naysayers.

So let’s give some creative licence, some freedom-to-amuse to those charged with convincing the anti-brigade that it’s their own, their children and the country’s best interest to vaccinate against Covid.

There’s light-hearted ways, including metaphors, to explain why Covid vaccination is good for us – and not just some conspiracy.

There’s light-hearted ways to say yep, there could be side effects – but is that worse than Covid’s major side effect, i.e. death?

There’s light-hearted ways to expose anti-vaxxers demented thinking, irrational beliefs, confused craziness…even if if they feel is true.

What it takes is a willingness to have a go, take a risk.

As such though, there’s no risk.

We can’t serious our way to full acceptance and herd immunity.

But you can laugh your way.

We like to think we have a reasonable sense of humour here in Godzone.

What do we have to lose by adopting a lighthearted ‘get vaccinated’ approach alongside a more serious exhortation?

I’m happy to help – but by all means feel free to point out my illogic.

Taiwan has very effectively used humor to fight false Covid news
Taiwan has very effectively used humor to fight false Covid news

How do you counter bullshit?

Around the world, attacking such hoaxes head on has repeatedly been shown to be hopeless, counterproductive.

Well, there’s lessons for all of us in the way Taiwan’s dealing to Coronavirus misinformation.

Instead of tackling fake news directly, the 23 million people country, (one of the few to have shoved the Covid genie back into its bottle), has seen its government being deliberately subversive, and counterattack falsehoods with humour.

‘Humor over rumour’ has effectively quashed misinformation around CV-19.

As Quartz reports in this article, Taiwan’s digital ministry rebuts with a joke within two hours of spotting a hoax post.

It’s based on the principle that people like to share funny memes on social media.

This approach allows the government to take back control of the narrative.

Taiwanese government agencies have even employed professional comedians to help their cause.

One meme countering a false report of a toilet paper shortage – where the paper was supposedly being used for face masks instead. A cartoon character of Taiwanese premier Su Tseng-chang sashays his rear end, telling people “We only have one par of buttocks”, alongside an illustrated graphic showing that toilet paper pulp is imported from South America and has no effect on face mask production because those materials are sourced locally.

Taiwan’s enlightened approach is a storytelling breath of fresh air.

Among all the bad news of Covid-19, a touch of glee does a power of good.

The lesson for all storytellers across government and private sectors is that laughter can and should be used for good, although its effectiveness needs to be carefully gauged as this ‘Humor, Comedy and Consumer Behavior’ article in the Journal of Consumer Research points out.

So sure, humour needs to be used cleverly (what storytelling shouldn’t!), but as the nation formerly known as Formosa has shown, it can also be used to counteract lies.

Big ups to Taiwan for setting an example.