Look at the following picture outside Trade Aid’s central Wellington shop. Then check its tagline (which indeed is the first thing you see) Hand made change Three words that
Dec. 2, 2014 by Peter Kerr
Or, why your tagline needs to nail your company’s promise If your company name doesn’t indicate what you do, then the tagline, sometimes known as a slogan, is especially important.
Nov. 18, 2014 by Peter Kerr
Simplicity thrills, complexity kills. And, somewhat paradoxically, the shorter the message, the more effort it takes to refine it to simple. (That’s why an organisation’s tagline – the two to