It would be interesting to know how long it took DHL to come up with its slogan/tagline (first, most important story). You can see it on their distinctive yellow courier vans – Excellence. Simply delivered. According to DHL’s website, this its actually its mission; its vision being to be the Logistics Company for the World. … Continue reading Three words – well chosen. Period
Category Archives: slogan
We’re a self-interested species, and we’re driven by story. As much as we might care about others, it’s our own now and future which more concerns us. The lens with which we view any advertisement or offer is naturally biased towards what we see is in it for us. What might be non-interest today could … Continue reading Why you should make your story appealing, succinct and problem-solving
Adding words is easy. But more words don’t necessarily add to more clarity. As the Occam’s Razor principle implies, you should use as few words as possible to explain – and no more. More words = confusion. More words are likely to be filler fluff. More words = potential to lose your reader or viewer … Continue reading Anyone can add words, few can remove them