If your story is on point, it effectively is also your strategy. That’s because clarity of both story and strategy is mutually reinforcing, and essentially the same thing. Australian Irishwoman Bernadette Jiwa runs a highly successful business and blog called ‘The Story of Telling’ (don’t I wish I’d thought of such a clever reversing of … Continue reading Ten benefits of strategy as story
Category Archives: value proposition
We’re a self-interested species, and we’re driven by story. As much as we might care about others, it’s our own now and future which more concerns us. The lens with which we view any advertisement or offer is naturally biased towards what we see is in it for us. What might be non-interest today could … Continue reading Why you should make your story appealing, succinct and problem-solving
Adding words is easy. But more words don’t necessarily add to more clarity. As the Occam’s Razor principle implies, you should use as few words as possible to explain – and no more. More words = confusion. More words are likely to be filler fluff. More words = potential to lose your reader or viewer … Continue reading Anyone can add words, few can remove them